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Powering Greater Creators at IBC
While IBC is abuzz with industry talent, we have some news to share from home: Avid’s style is getting a tune-up. It takes panache to lead the pack in today’s hustle-bustle world of media production....
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My IBC Experience
I’m back from another IBC, my 12th, and it was an exciting IBC as the show was full of new developments that continue to push the industry forward at a significant pace. IBC for many years was often...
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Tools for Mobile Journalism: Breaking Broadcast News from the Scene
Being first with breaking news or buzzworthy video in today’s ultracompetitive broadcast news environment means—first and foremost—being mobile. The days of scrambling the satellite truck are now few...
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Streamlining Broadcast Production: 5 Hurdles for Newsrooms to Clear
It’s 4:30 pm, 30 minutes before airtime. Then news breaks, as it often does, unleashing a list of new tasks for the broadcast production team. A producer quickly reworks the rundown to lead with the...
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How Subscription Models Are Reshaping Broadcast Technology Decisions
The broadcast world, like our broader reality, is undergoing seismic change. Organizations are having to pivot quickly to meet competitive threats, and they need their broadcast technology to keep...
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How News Graphics Give Newsrooms a Competitive Edge
If a picture is worth a thousand words, then news graphics can bring countless words to life. Broadcast news is embracing visual storytelling that lets viewers experience the news rather than just...
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How to Gauge Shared Storage Requirements for News Production
We need to talk about shared storage—the combination of easily accessible online, nearline, and archive storage that sets the foundation for multiple daily broadcasts in every station. It’s what helps...
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The Evolving Role of the Broadcast Journalist
The average broadcast journalist’s to-do list has grown longer as they face more complex workflows. On any given day, they’re juggling multiple technologies, platforms, and deadlines to deliver...
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How Millennials Get News: Insight for Broadcasters on Retaining This Demographic
If 2020 has taught any lesson, it’s to expect the unexpected. One of the more surprising changes broadcasters witnessed this spring was a shift in how millennials get news: this demographic, born...
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How to Streamline Digital Distribution in a Broadcast Newsroom
The pandemic hit the advertising ecosystem hard: linear TV ad spend shrank 41 percent in the first few months, according to the IAB, and gains in the second quarter were limited. But while it may take...
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